Content strategy and SEO support for growing brands.

I specialize in content optimization, editorial strategy, and SEO to help brands reach the right audience. Leveraging AI-driven tools and data insights, I refresh underperforming articles, streamline workflows, and improve search visibility — making content work harder, so you don’t have to.

Hi there! I’m Jordan — a content strategist, editor, and SEO optimization pro.

I work with brands to transform content into growth engines. That means everything from auditing and optimizing underperforming articles to building scalable editorial workflows and creating user-focused, SEO-friendly strategies.

My background includes leading large-scale optimization projects at Indeed, managing vendor relationships, and collaborating across teams to produce content that connects.

If you need polished, high-performing content or someone to untangle messy workflows, I can help you get there — without overcomplicating the process.

Services

SEO Audits & Strategy

Identify growth opportunities and boost search visibility with data-backed SEO strategies. I use tools like SurferSEO and SEO Clarity — paired with AI-driven insights — to uncover ranking gaps, improve keyword targeting, and optimize content libraries for better performance.

Content Optimization & Editing

Transform underperforming content into high-ranking, user-focused assets. From refreshing outdated articles to improving structure and readability, I leverage AI-powered workflows to streamline optimization without sacrificing quality.

Editorial Operations & Workflow Design

Build scalable, efficient systems for content creation, collaboration, and delivery. I specialize in designing cross-functional workflows and managing third-party vendors to ensure teams produce content that’s on-brand, on-time, and optimized for results.

Content Marketing Support

Create engaging, conversion-focused content across blogs, newsletters, and thought leadership pieces. Whether the goal is audience growth or lead generation, I craft content strategies that connect with readers and deliver measurable outcomes.

Published Work

Explore a featured selection of my writing work below.

HousingWire • 2nd August 2021

With Encompass eClose from ICE Mortgage Technology, all eClosing steps can be completed within one workflow

Mortgage lenders are looking for ways to accelerate the digital mortgage process and deliver a one-of-a-kind experience for borrowers. ICE Mortgage Technology’s Encompass eClose allows lenders to electronically order documents, collaborate with settlement agents and partners, eSign documents with borrowers, electronically record and will soon deliver electronic notes and vault to eRegister with MERS.

Historically, providing a true eClose experience workflow has been a complex process. Lenders o

HousingWire • 30th July 2021

5 steps to choosing a home that will appreciate in value

In 2020, the S&P CoreLogic Case-Shiller price index reported the highest annual home price growth since 2013. Due to low inventory, sellers are able to put their homes up at a higher rate. And with today’s low interest rates, buyers have been rushing to purchase what’s available, no matter the home value.

The problem is, rushing to buy property might force you to settle for a house that won’t reward you financially. If you’re a buyer, you want to make sure you’re purchasing a home that’ll incre

HousingWire • 11th June 2021

Unwrapping what to expect in your home inspection, appraisal and closing

What’s the difference between a home inspection and an appraisal? Have you budgeted for closing costs?

The home-buying journey can seem daunting when questions like these are around each turn. Before you get overwhelmed, take comfort that critical milestones of home inspection, appraisal and closing processes are all great ways to get more acquainted with your prospective new home. Plus, if you start your research early, you will be much more prepared when the time comes to have a home inspecte

The List • 13th December 2016

What Really Happens To Your Body When You Dream - The List

What Really Happens To Your Body When You Dream Have you ever asked yourself, "What happens to my body when I dream?" Well, you're not alone. We've all wondered, at one time or another, what exactly happens to our bodies when we dream. Now, it's time to get some answers. According to the International Association for the Study of Dreams, everyone dreams — even if they don't remember it. Dreaming is a natural part of sleeping. So maybe instead of asking, "What happens to my body when I dream?" yo

Let's Work Together!

Whether you’re ready to optimize your content, streamline operations, or scale your editorial strategy, I’d love to connect. Reach out below and let’s talk about how I can support your goals.

Email: jordanalexandraw@gmail.com

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